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Miniso, #02-15/16
Miniso is a fast fashion designer brand that was founded by Miyake Jyunya who is Miniso’s chief designer and Ye Guofu, a young Chinse Entrepreneur. Touching on the fundamentals of any culture – Life and Family, Miniso aims not just to be a brand name, but a way of life. With an optimized product structure, Miniso is able to provide quality Fast Fashion offerings at honest prices. Apart from its products, Miniso boils down its core concept to a simple and natural life philosophy. As such, Miniso takes into account environmental issues and resource management, ensuring that its products essence is natural. Headquartered in Tokyo, it is growing rapidly in Asia with stores in China and Japan. 12 Dec 2015 marks the opening for Miniso’s first store in Singapore at HarbourFront Centre.